Being eco-friendly can be refreshingly low-tech - as simple as grabbing a shovel to dig rainwater gathering basins in your yard, or making choices in the grocery store.  However, it can also be hard to evaluate the claims of those grocery products.  Being 'green' is the latest marketing device, but sorting the truth from the fluff can be difficult. Certification programs are being developed, such as Canada's EcoLogo, but these are often cumbersome for small businesses to go through.