| From the Top - Unisfair |
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| Interviews | |||
| Written by Scott Koegler | |||
| Wednesday, 11 March 2009 09:33 | |||
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bGS: What is the current focus of your company's business? Unisfair: Unisfair offers the technological platform and services for hosting online, virtual events. The company’s founder and CEO, Guy Piekarz, started the company in 2001 to leverage the Internet and new media technology to offer hosted meetings, extending early efforts of trade shows to bring their offerings online. He set out to combine the trends toward virtual worlds, social networking and Web conferencing in such a way that companies could save money on travel expenses; decrease the productivity losses attributed to attending physical events; and contribute to the environment. Since that time, Unisfair has powered more than 500 virtual events for companies like Cisco Systems, KPMG and IBM. Our virtual events are multi-faceted, easy-to-use, highly interactive, offer a realistic experience and deliver rich marketing intelligence. The technology has advanced to the point where our virtual events look and feel remarkably like their physical counterparts, while delivering similar knowledge-sharing and personal interactions. bGS: What products or services do you provide that are 'Green' and in what way do they help the environment or prevent harm? Unisfair: We provide solutions for hosting virtual events, such as: conferences, tradeshows, job fairs and trainings. In all instances, the event host is able to reach a global audience and interact with attendees in real-time—all without the need for travel. bGS: What have been your company's contributions to the field, or how do you help your clients be 'green'? Unisfair: Unisfair’s virtual events provide a viable alternative to physical events. They are highly cost-effective and are, of course, clean and carbon neutral. In some cases, virtual events are generating leads and demand at 50 to 80 percent of the cost of a comparable physical event, and have the potential to dramatically reduce an organization’s carbon footprint. For example, one Unisfair client eliminated five underperforming locations from its 20-city road show and replaced them with virtual events. In doing so they not only saved massive amounts of carbon, they reduced their cost per lead from $200 to $26. bGS: What size do you estimate your total market, and your current share of that market? Unisfair: The Physical Tradeshow market size according to Desilva-Phillips was annually over $100 billion. At a conservative 1% shift the Virtual Event market would equate to $1 billion. bGS: Do you have any research papers or internal metrics that measure the environmental impact of your products/services? Can you provide links or copies? Unisfair: To date, Unisfair has saved our clients over 161,833 tons of CO2 emissions. bGS: What are the biggest challenges in your field? Unisfair: A primary challenge is educating sponsors and advertisers of the benefits of going virtual. Additionally, logistical challenges require us to keep up with rapidly developing technology and the demand for bigger and better. bGS: The greatest opportunities? Unisfair: We predict that all face-to-face events will have a virtual component. Virtual events will morph into year round collaborative environments or business communities. In other words, clients are asking us to provide a year round Moscone, McCormick or Javitz Center. Companies are leveraging these ongoing environments to create collaborative communities centered on their prospects, customers and partners. In addition, while our core business has been in large virtual events, we’re now seeing a growing demand for smaller scale virtual meetings, with a focus on collaboration and training. Today those events account for only 5-10% of our business, but we project 30% growth this year. bGS: Are you interested in collaborations with other companies or individuals, and if so in what areas? Unisfair: Unisfair has recently begun partnering with advertising agencies, event planners and recruiters to offer a platform for increasing their revenue and client value through customized, branded virtual events. bGS: What advice would you offer to individuals or companies interested in the environment? I.e. what is needed, how to get involved (either thru work or as a consumer) and how to focus effort the most effectively to help the environment? Unisfair: My advice is to carefully weigh the environmental impact of travel before organizing or registering for an event that requires travel. Instead, first ask yourself if there may be a more economically and environmentally sound way to bring people together. bGS: Please provide website and any other sales/contact information you would like posted. Unisfair: www.unisfair.com Trackback(0)
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